Event summary

Beyond vehicle sales, today's car companies need to maximise the profit potential of each client with expanded offerings of finance, service and repeat purchase. A well aligned CR strategy helps to create a 360 degree customer profile while supporting internal processes and increasing customer satisfaction.

Now in it’s 8th year, E.N.G’s Automotive CRM summit creates a platform to discuss strategies in enhancing CRM across multiple revenue streams: sales, after sales, finance and fleet in specific market scenarios and demographics

Come to Berlin to join this event that brings together senior executives in CRM, after sales and marketing from the automotive industry.

High-level presentations and brainstorming discussions promise to make this event an important occasion for those involved in management, development and analysis of your integrated sales and marketing portfolio.

Who should attend

This programme has been researched extensively and convened with the cooperation of senior executives responsible for customer management, strategic marketing, corporate communications, after sales and captive finance. The executives that will realise the greatest
benefit through attendance are those involved in customer relationship management, loyalty and retention in the
Automotive, Heavy Truck & Coach, Motorcycle and ATV, Construction Equipment Manufacturers; their Dealers; and their Captive Finance Providers, as well as Fleet Operators:
Senior vice presidents, vice presidents, directors and heads of: