Event summary

With mature markets offering corporations limited scope for growth and competition for ever-more segmented customer groups intensifying, the focus on Consumer Insights and Market Research is correspondingly increasing. 

“Consumer-driven” is today’s marketer’s mantra.  From content, to NPD, packaging and design, innovative companies are putting their
 customers at the centre of their marketing and product development strategy and aligning brand portfolio management with consumer insight strategy.

CI 2008 will cover hot topics including

• Shopper Insights
• Real-time data analysis
• Consumer co-creation
• Integrating Innovation and CI with NPD
• Trend-spotting
• New media strategies to fully engage consumers

Join us in Amsterdam for two days of focused networking, case studies and social dinner and benefit from the top-level presentations designed to show you how you and your corporation can implement, enhance, refine and perfect your CI strategy.

Who should attend

This programme has been researched extensively and convened with the cooperation of senior executives responsible for CI, Research, Marketing and Brand strategy within their organisations. The executives that will realise the greatest benefit through attendance are those involved in the design of all modes of transport, advisory bodies and associations.

• Vice presidents, executives, heads, chiefs and directors of
• Consumer Insights
• Market Research
• Marketing Strategy
• Brand Management
• Customer Intelligence
• Customer Experience
• Innovation
• Business Intelligence
• Customer Service