Event summary

Addressing today’s website challenges

Since the term Web 2.0 was first coined in 2003, there have been relentless discussions on whether corporations can genuinely engage stakeholders in the 2.0 space. The debate continues - but what is undeniable is the phenomenal impact that the web has had on the way people from around the world are interacting, communicating and harvesting information about a company and its products and services. This new paradigm has sharply influenced corporate communicators to rethink their web and online communication strategies.

Join us in Amsterdam and learn of the latest strategic approaches to maximising corporate visibility, reinforcing brand values and creating new and interactive ways to inform, involve and entertain the public, partners, media and employees.

From control to involve, from Intranet to Internet, our 5th summit brings together communication specialists to openly discuss and exchange best practice on optimising stakeholder engagement online.

Who should attend

This programme has been researched extensively and convened with the cooperation of senior executives responsible for website and online communications within their organisations. The executives that will realise the greatest benefit through attendance are:
Vice presidents, executives, heads, chiefs and directors responsible in the areas of:

• Corporate Communications
• Online Communications
• Internal Communications
• Internet and New Media
• Internet & Intranet
• Employee Portals