Automotive CRM 2009

9-10 September 2009
Eurostars Grand Marina Hotel, Barcelona

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Event summary

Mining the maximum potential of each client in the current economic landscape

The global automotive industry is facing unprecedented challenges in maintaining, let alone increasing, sales. E.N.G.’s 9th annual automotive CRM summit will focus on strengthening existing relationships with customers, re-evaluating customer relationship strategies, improving customer contact and experience and creating a strong online presence to successfully convert online contact into sales.

Join us in Barcelona to hear what your peers from CRM, sales and marketing are doing to adapt their CRM strategies to the current economic landscape and ensure they maximise revenue potential from existing customers.

High-level case-study presentations promise to make this event an important occasion for those involved in the strategy and implementation of CRM.

Programme highlights for 2009 include:

Who should attend

This programme has been researched extensively and convened with the cooperation of senior executives responsible for automotive CRM. The executives that will realise the greatest benefit through attendance are those involved in customer relationship management, marketing and customer experience.

Senior Vice Presidents, Vice Presidents, directors and heads of:

  • Customer Relationship Management
  • Customer Insight
  • Customer Dialogue
  • Sales
  • Marketing
  • Interactive Marketing
  • Customer Experience
  • Dealer Relations

Testimonials

Honda Canada
"I was very pleased to attend and participate in the E.N.G. Automotive CRM conference in Los Angeles. It was very well organized by the E.N.G. team, the topics and speakers were uniformly excellent. I came away with a lot of new information on CRM and made several new and helpful industry contacts."
Vice President - Fixed Operations
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Testimonials

PEUGEOT
"Very good CRM summit : especially the visit of the Fiat Center along with all the Fiat presentations. The presentations on CRM and Financing were excellent. Thank you for your organisation and the implication of the speakers."
Manager CRM
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