360º Marketing Excellence
19-20 May 2010
NH Barbizon Palace, Amsterdam
360º Marketing Excellence
19-20 May 2010
NH Barbizon Palace, Amsterdam
Bisnode Interact
At Bisnode Interact, we provide a broad range of best class marketing data services, covering offline and digital channels, building on a core data expertise with respect for local European specificities.
Bisnode Interact's core capabilities across Europe are in data integration, hosting, data quality, campaign management, business intelligence and data strategy. We support Marketers and Marketing Intelligence Managers in consolidating, improving, managing and anylising all available data resulting in a true consumer centric view. We help our clients building their marketing programmes and converting their consumer insights into a relevant consumer dialogue, profitable campaigns and enable an efficient Marketing Strategy.
- Data capture strategy and integration, matching and quality expertise for data from all channels. There is no such thing as The United States of Europe! Opt-in rules, privacy law, language preference, postal regulations, address requirements, each country is different. We are expert in international normalisation, cleansing, enrichment and de-duplication.
- Business intelligence, from campaign effectiveness to strategic consultancy.
- The enabler of online customisation, multi-variate testing, event-triggered marketing.
- Help build a complete consumer centric view.
- Provide account management and expert support.
As one of the only European specialists, we deliver large scale, multi-country projects and ensure cross-border consumer insight tailored for multi-channel interactions. We offer a proven track record in both the design and day-to-day operations of a single Marketing Intelligence Platform, build on superior technology, best-of-breed tools and unparalleled international data quality processes. Some of our clients are Procter & Gamble, Lu (Kraft), Renault, ...
Netmining
Netmining is the absolute innovator in proactive conversion online and for enhancing the web experience. Right time, right interaction. Netmining helps you to proactively convert visitors in known leads by interacting with the right visitor at the right time. These interactions are tailored to your needs and the visitor’s needs online. It’s not about segmentation, not about contextual targeting; it’s about real-time, individual profiling, scoring and interacting. It’s unique and it works. It measurably increases your recurring visits and revenue, providing a clear return on investment.
DNA
There is no such thing as The United States of Europe! Data availability, privacy laws, languages and cultures, postal regulations, each country is totally different..
Try it the smart way, with DNA. DNA is a Pan-European network of local, leading DM experts offering marketers an effective one-stop shop for the very best cross-border direct marketing solutions. DNA stands for fast access to qualified and comprehensive consumer data in each market.
This includes:
- Innovative solutions based on tried and tested successes
- Flexible services, either centrally or by providing direct support to your local Marketing Teams
- Unique expertise in each country as well as multi-country credentials
Thanks to the unique combination of expertise, data, data quality services and insight, DNA is your best guarantee to success in cross-border interactive marketing.
The exchange of experiences, knowledge and insight in best practices make DNA your ideal partner.
Alterian
Alterian empowers organisations to create relevant, effective and engaging experiences within their audience that help build value and reinforce commitment to their brand, through the use of the Alterian Integrated Marketing Platform. Alterian drives the transformation of marketing and communications, making it practical and cost-effective for companies to orchestrate multichannel engagement with the individual.
The Alterian platform combines campaign management, web content management, email and social media monitoring tools to help marketers be more insightful, engaging and accountable than ever before, by sending the best, most relevant message at the right time - regardless of channel. One of the key differentiators of the Alterian offering is that the various elements are integrated. The marketer can move seamlessly between organising their resources, undertaking analytics, planning a campaign and overseeing the approvals necessary to drive things to timely completion.
Alterian works with marketing services partners, system integrators and agencies who recognize the need to plan and deliver coordinated customer engagement services in partnership with their clients. For more information about Alterian, products within the Alterian Integrated Marketing Platform or Alterian's Partner Network, visit www.alterian.com or the Alterian blog at www.engagingtimes.com.
Selligent
Selligent is a leader in Interactive Marketing and CRM solutions. Our Customer interactions solutions enable organisations to engage with customers as individuals resulting in increased conversion rates, higher profitability and a superior customer experience over all channels. Marketing departments rely on the Selligent Conversion Marketing suite to establish cross-channel multi-step interactive marketing scenario's that are uniquely linked into the Selligent CRM modules used in follow-up by Sales Services. This cross-organisation approach is based on a central 360° view on the customer to facilitate individual follow-up throughout all departments. With such an infrastructure, companies can most effectively turn leads into customers and grow life-time customers resulting in optimal ROI and minimal churn while lowering operational cost thanks to increased staff member efficiency, maximal automation and optimal orchestration.
Selligent serves customers in industry sectors like financial services, telecommunication, travel, media and publishing, retail, automotive, healthcare, manufacturing and many others. Since its inception it has demonstrated an impressive growth thanks to its innovative solution offering, its customer-driven service culture and its pragmatic approach to deliver results fast.
FEDMA (FEDERATION OF EUROPEAN DIRECT AND INTERACTIVE MARKETING)
FEDMA, The Federation of European Direct and Interactive Marketing, represents the sector in all its forms at European level. FEDMA's objective is to protect and promote the European direct and interactive marketing sector by creating, through representation, self-regulation and information, acceptance of and confidence in direct and interactive marketing within a healthy commercial and legislative environment in which the sector can profitably operate and develop.
Representing the interests of over 18,000 companies, FEDMA is the single voice dedicated to building the business of cross-border direct and interactive marketing, both through its vast network of businesses within and beyond Europe, and by representation within the EU institutions and other international bodies.
All our members enjoy a wide range of services.