Event summary

Gaining a competitive edge through inspiring and innovative packaging design.

For today's industries a packaging strategy has become a key asset and an excellent channel to strengthen brand equity. An effective packaging strategy to develop and maintain your brand and product message can be the key to future success. It is crucial that cutting edge companies have creative, convenient and sustainable packages for deploying revenue streams and driving commercial growth and success today and in the future.

This event creates a platform to discuss effective business strategies and best practices for opperational, creative content and risk management elements of your packaging processes. During this conference we will focus on creativity, consumer insight, the psychology of packaging, brand equity and materials and sustainability.

Come to Amsterdam to join this cross industry summit which offers a mixture of packaging, marketing and consumer insights from global packaging leaders.

High-level presentations and insight into remarkable business models promise to make this event an important ocassion for those involved in Packaging Design and Development.

Who should attend

This programme has been researched extensively and convened with the cooperation of senior executives responsible for Packaging Design in all industries. The executives that will realise the greatest benefit through attendance include:

• Packaging Design
• Packaging Engineering / Innovation / Development
• Creative Art / Creative Design
• Graphic Design / Consumer Graphics
• Branding / Marketing / Category
• Sustainability / Sustainability Packaging