Event summary

Recession: The mother of research invention

The world changed in 2009.

The financial gloom made consumers reassess their lives and prioritise what was important to them. Many of the long term connections that people had with brands were cut overnight.

Meanwhile, businesses evoked by the crisis, had to rapidly switch to quick fix tactics to stabilise their bottom line. Emphasis was placed on lowering costs, freezing budgets and ditching the "nice to know" initiatives, leaving many insight teams having to do more with less.

The 2010 challenge for insight, innovation and marketing specialists is to capture and translate the post-recession consumer mindset into  smart business innovations that have real potency and ROI - Return on Insight.

Our 4th consumer insight summit provides real business stories, best practice learning and interactive debates that address key issues such as:

• Doing more with less: Ensuring the maximum return on consumer insights
• Placing consumer understanding at the heart of the marketing mix
• Removing the "use before" date from insights
• Avoiding research overlap and information overload
• Using effective, low-cost approaches to capture insights
• Collaborating and co-creating as a source of business innovation

Who should attend

This programme has been researched extensively and convened with the cooperation of senior executives responsible for the generation, interpretation and implementation of consumer insights.

The executives that will realise the greatest benefit through attendance are those responsible for market research, marketing, brand development, communication and strategy.

Senior vice presidents, vice presidents, directors, heads of and specialists in:

• Consumer Insights
• Market Research
• Consumer, Market and/or Business Intelligence
• Business Innovation
• Brand Management, Development and/or Communication

For vendors, please register via email or fax. For vendors that register online, you will be invoiced the remainder of the vendor fee.