Event summary

Let's M.E.E.T in 2011

There's a race on

A marketing race to delight, engage, retain and acquire customers. Businesses leading are those quick to embed content, context and channel in to their marketing philosophy and harness new technology enabled approaches. Those lagging, find that technology is advancing faster than their integrated marketing strategies can be defined and approved.

Yet the race has not been won

In the quest to commercialise conversations, there has been a burst of social marketing experiments that although engaging, have left undefined customer relationships. Marketeers are struggling to extract valuable customer information back into their marketing database.

Winning the engagement race

It's time to captivate and surprise your customers by integrating new technologies and data-rich touchpoints into you multichannel strategy.

Join our Marketing Excellence & Engaging Touchpoints summit to discover how leading marketing champions are winning the engagement race by:

• Integrating social network information with the marketing database
• Commercialising conversations and monetising social networks
• Empowering touchpoint marketing with new geo-enabled data
• Making smart choices surrounding content, channel and context based on customer data
• Launching a multi channel campaign based on 360º consumer understanding                 

It's time to win the engagement race - it's time to M.E.E.T!

Who should attend

This programme has been researched extensively and convened with the cooperation of senior executives responsible for marketing and customer engagement within their organisations.

M.E.E.T 2011 has been specifically designed for: vice presidents, directors, heads, managers and executives responsible for:

• Marketing/eMarketing
• Database Marketing
• Multi-channel Strategy
• Digital Media/New Technologies
• Consumer, Market and/or Business Intelligence
• CRM
• eCommerce

For vendors, please register via email or fax. For vendors that register online, you will be invoiced the remainder of the vendor fee.